welcome
about me
hey, my name is Erica!
It’s so nice to meet you!
I’m a hairstylist and self-care advocate who believes beauty should feel effortless and empowering.
My mission is to create hair that fits seamlessly into your life, so you can feel confident, authentic, and free.
my specialties are…
low maintenance color + extensions
the story behind the brand
“I was drained, exhausted, and in a constant STATE OF functional freeze…”
Nearly 10 years ago, I was leading a team of eight employees, spearheading massive projects, and excelling in the corporate metrics game. But, as life often goes, when I was off the clock, I had another full-time job: being a wife and mom. My plate wasn’t just full—it was overflowing. Between shipment delays and the never-ending pursuit of being a good mom, I was stretched to the max.
It was during this challenging season of my life that I discovered the necessity of self-care.
And then, I made the most radical decision of my life: I gave up a thriving career to pursue my lifelong passion—hairstyling.
A bit more about me
the art of LOW MAINTENANCE
Can switching how you color your hair save you time & money?
“The phrase ‘Low Maintenance Hair’ or LMH, first came on the scene around January 2007. The tightening grip of financial instability likely being the culprit, consumers questioned how they could afford their beauty regimens. Low Maintenance Hair remained relatively low on the search engine radar until about November 2016. The slow, yet steady incline questions what could have possibly caused the influx. My theory: Youtube’s infamous beauty influencers were emerging and the soft chatter amongst women were circulating through the webs. It isn’t until June 2020…”
MY core values
the motivation behind THE BRAND
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At the heart of my work is the belief that beauty should feel as real and effortless as it looks. I create low-maintenance color techniques that let you embrace your natural beauty while giving you the freedom to live your life on your terms. My promise is to meet you where you are—celebrating your individuality, respecting your time, and enhancing your look in a way that feels truly authentic to who you are.
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Hair is an art form and a playground for self-expression. Together, we’ll explore creative, fun ways to bring your vision to life without sacrificing ease or practicality. Whether it’s experimenting with soft, dimensional tones or adding a fresh twist to timeless looks, I make sure your hair journey is filled with lighthearted exploration and joy.
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Beauty is about balance—it’s about looking your best without overcomplicating your life. My goal is to create hair that not only turns heads but also fits seamlessly into your self-care routine. By focusing on techniques that stretch out appointments, I give you more time to enjoy what truly matters while maintaining a look that reflects your confidence and radiance.
